Brand identity & visual styling — Wedding Art
Visual identity, logo design, and graphic collateral for a wedding planning agency in Marrakech
Overview & Context
Wedding Art is an event planning agency specialized in wedding coordination and receptions in Marrakech. The mission was to design a comprehensive and cohesive visual identity reflecting the agency's professionalism and event styling quality.
Strategic Goal
The agency guides couples in organizing wedding receptions in Marrakech. It needed to structure its brand image with consistent assets to present its service packages and build trust from initial inquiries.
Graphic design objectives
Create an elegant, timeless visual brand system easily applicable across printed stationery (invitations, menus) and digital collateral (social media, presentations).
- • Design of a clean logotype combining the brand's initials.
- • Definition of a balanced color palette suited for print and digital assets.
- • Design of stationery templates: correspondence cards, invitations, and menus.
- • Visual guidelines to showcase photos of wedding receptions and venues.
The crafted identity & assets
A polished logotype combining readable typography and a restrained palette, applied across stationery and commercial presentation assets.
Logotype & variations
Vector logo variations tailored for multiple formats (documents, web, signage).
Stationery & communication assets
Business cards, invitation layouts, and presentation sheets ready for professional printing.
Digital brand system
Visual templates for social media posts and proposal decks for prospective couples.
Outcomes & reception
The new visual identity enabled the agency to unify its communication, enhance proposal presentations, and strengthen credibility with clients and event partners.