About Ali Ouarzazi

About Ali Ouarzazi | Freelance web developer in Marrakech

Coordinator referent / trainer and full-stack developer based in Marrakech-Safi, Morocco.

Professional summary

Coordinator Referent / Trainer and Full-Stack Developer, rigorous and detail-oriented, with over 4 years of hands-on experience in managing digital projects from design to deployment. I combine technical expertise and strategic vision to guarantee on-time deliverables that are brand-aligned and user-centered.

My strength lies in bridging technical execution with client-focused communication, ensuring seamless project workflows from initial idea to live launch.

📍 Marrakech-Safi, Maroc 💼 Remote & Freelance 🗣️ Bilingual French / English

Core competencies

✓ Coordinator coaching: Instructional & workflows
✓ Organizational management: Intake, dispatch & delivery
✓ Talent recruitment: Interviews and onboarding
✓ CMS & E-commerce: WordPress, Elementor, WooCommerce, Shopify
✓ UI/UX & Branding: Figma, Photoshop, identités visuelles
✓ Full-Stack: PHP/Laravel, React, Next.js, MySQL
✓ SEO: Organic & local ranking
✓ Video editing: After Effects, Premiere Pro

Trajectory

Work experience

Coordinator Referent / Trainer

Fév 2025 - Présent

Weshore — Marrakech, Maroc

Operational dispatching of client requests, leading continuous training programs, and active participation in recruiting and onboarding project coordinators.

• Request organization & dispatching: intake, evaluation, and workload balancing across coordinators according to partner agencies.

• Training & coaching: structured ongoing training sessions on internal procedures, production tools, and industry best practices.

• Recruitment & onboarding: active involvement in coordinator recruitment and structured progressive autonomy roadmaps.

• Cross-team coordination ensuring punctual turnaround times and operational excellence.

Web Project Coordinator (VIP Accounts)

Mars 2024 - Jan 2025 (11 mois)

Weshore — Marrakech, Maroc

Digital project management for VIP accounts, authoring functional and technical briefs, overseeing UI/UX mockups, and proactive maintenance coordination.

• Client requirements scoping: creating functional and technical briefs in sync with development and design teams.

• Creative & UI/UX guidance: commissioning and reviewing UI prototypes based on latest web design trends and client objectives.

• Maintenance & support coordination: triaging and organizing technical assistance tasks with developers, designers, and copywriters.

• Seamless stakeholder communication bridging clients, sales executives, and production teams.

Independent Full-Stack Developer & Designer

Sept 2021 - Présent (5 ans+)

Self Employed (aliouarzazi.com) — Marrakech-Safi, Maroc (Freelance & Distanciel)

Design and deployment of end-to-end digital solutions: WordPress & Shopify sites, custom management platforms, organic SEO, and visual brand kits.

• CMS & E-commerce projects: building and redesigning online stores and corporate sites using WordPress (Elementor, WooCommerce) and Shopify.

• Business web applications: developing bespoke management platforms, admin dashboards, and custom backend tools.

• Organic SEO: securing long-term Google search visibility via technical and on-page optimization.

• UI/UX & graphic design: comprehensive branding kits, logos, business cards, flyers, and interactive prototypes.

• Video editing & motion graphics: producing intros, outros, transitions, and audio-visual assets.

Full-Stack Developer & Designer

Sept 2023 - Mars 2024 (7 mois)

Medical Administrative Solutions — Marrakech, Maroc

Website wireframing, creating user interfaces with content management and online store solutions, functional testing, and bug fixing.

• Ergonomic wireframing tailored for medical and administrative sectors.

• Front-end and CMS integration for digital management and online store interfaces.

• Rigorous functional testing and systematic bug resolution prior to production release.

Full-Stack Developer & Designer

Mars 2023 - Août 2023 (6 mois)

Khazafi — Marrakech-Safi, Maroc

Development of responsive web interfaces, inventory synchronization with e-commerce store, product catalog creation, and social media coordination.

• Created responsive static and dynamic web interfaces across all viewport sizes.

• Managed physical stock and automated inventory synchronization with the online storefront.

• Designed visual product catalogs and coordinated branded social media content.

B2B Bilingual Travel Specialist (French/English)

Sept 2021 - Fév 2023 (1 an 6 mois)

Concentrix — Marrakech-Safi, Maroc

Corporate B2B client relationship management in a bilingual environment, handling 150+ weekly calls, incident resolution, and personalized purchase guidance.

• Handled 150+ incoming calls weekly, providing support via phone, email, and live chat in both French and English.

• Awarded Customer Service Representative of the Month multiple times for top customer satisfaction (CSAT) ratings.

• Guided clients toward optimal purchasing decisions based on customized corporate proposals.

• Active queue management for technical escalations with consistent above-target performance metrics.

Full-stack developer (internship)

Internship

Avril 2021 - Juin 2021 (3 mois)

Sup de Co Marrakech — Marrakech, Maroc

End-to-end development of a student management system featuring automated generation and secure download of graduation certificates.

• Architected dual dedicated role-based dashboards: admin portal and student interface.

• Automated generation and instant download of official academic certificates upon exam completion.

• Tech stack: HTML, CSS, SASS, Bootstrap, JavaScript, jQuery, Select2, SweetAlert2, DataTables, PHP, Laravel, MySQL.

Full-stack developer (internship)

Internship

Déc 2020 - Jan 2021 (2 mois)

212Communication — Marrakech-Safi, Maroc

Development and integration of custom CMS web projects for agency client portfolio.

• Built modular CMS configurations tailored to client communication briefs.

• Responsive front-end development matching pixel-perfect graphic designs.

Frontend developer (internship)

Internship

Août 2019 - Sept 2019 (2 mois)

RADEEMA — Marrakech, Maroc

Frontend development of the "Wedding Art" project, a web platform dedicated to planning and organizing wedding events.

• Created interactive, elegant web layouts for wedding couples and event organizers.

• Mobile optimization and clean HTML5/CSS3 semantic markup.

Academic education

Senior Technician Diploma (BTS) — Information Systems Development

2020 - 2021

Hassan II High School / Lycée Hassan II — Marrakech, Maroc

Senior Technician Diploma (BTS) — Information Systems Development

2018 - 2020

Hassan II High School / Lycée Hassan II — Marrakech, Maroc

High School Diploma — Electrical Sciences and Technologies

2017 - 2018

Lycée Hassan II — Marrakech, Maroc

Professional certifications

SQL - Cours Complet : Apprendre SQL de A à Z

Certification SQL & Bases de données

Adobe Photoshop CC : Your Complete Beginner to Advanced Class

Adobe Photoshop Certification

After Effects CC Masterclass : Complete After Effects Course

Motion Design & Visual FX Masterclass

Premiere Pro CC for Beginners : Video Editing in Premiere

Professional Video Editing Certification