South Products — WordPress Store & Woodcraft
WordPress online store, monochrome visual identity, and dedicated PayPal integration
Overview & Context
South Products is a brand celebrating handcrafted tableware and decorative items carved from noble woods (thuya burl, walnut, olive wood). The project encompassed a sober monochrome visual identity and the creation of a WordPress e-commerce store with PayPal integration.
Strategic Goal
Initially selling through physical craft exhibitions and galleries, the brand aimed to expand direct sales to international buyers through an easily manageable and accessible online store.
Project Objectives
Showcase authentic noble wood textures within a minimalist black-and-white visual universe, while setting up a reliable WordPress online store with secure PayPal checkout.
- • Creation of a restrained monochrome black and white visual identity.
- • Visual showcase of handcrafted items and wood grain textures.
- • Complete store setup and customization on WordPress.
- • Dedicated integration of PayPal payment gateway for online orders.
Online Store & Visual Identity
A clean WordPress store where each wooden piece is presented with care, paired with PayPal checkout for trustworthy transactions.
Product Showcase
Clean studio imagery highlighting natural wood tones and textures.
Secure PayPal Checkout
Simple, trusted international checkout using PayPal.
WordPress Management
Straightforward catalog, stock, and order management for artisanal goods.
Project Results & Feedback
The online store enabled South Products to structure its online commercial presence and offer handcrafted wooden items to international buyers via PayPal.