Exhibition roll-up banners and displays for Matadom and Neopharm
Creation of large-format vertical displays for trade shows, pairing distant visibility, institutional clarity, and technical print compliance
Overview & Context
To support their participation in healthcare conventions and professional symposiums, partner companies Matadom France and Neopharm required clear, easily transportable vertical exhibition displays. The project entailed designing 85 x 200 cm large-format banners presenting the pharmacy group's identity, available medical equipment solutions, and their shared commitment to supporting community pharmacies.
Strategic Goal
Across exhibition halls and presentation spaces, attendees move quickly and scan booths from the aisles. The roll-up banners had a dual purpose: establish immediate recognition from several meters away through a crisp header, while logically detailing service offerings (mission, network, medical equipment distribution) for visitors engaged in direct discussions.
Large-format technical and layout constraints
Adapt the visual layout to the mechanical requirements of retractable banner stands and viewing angles typical of indoor exhibition spaces.
- • Positioning headlines and primary messages in the upper half of the display to maintain visibility above floor traffic.
- • Incorporating a 15 cm technical margin at the bottom to account for mechanical retraction inside the aluminum cassette.
- • Structuring a clear hierarchy around distinct informational blocks: network overview, mission, equipment catalog, and quality standards.
- • Outputting high-resolution CMYK files strictly conforming to large-format digital plotter color profiles.
The delivered visual displays
A balanced, uncluttered graphic composition combining soft contrasts, legible corporate typography, and strict compliance with workshop assembly standards.
Instant identification header
Network logo, explicit tagline ('For pharmacists by pharmacists'), and reassuring medical blue and green color scheme.
Thematic block structure
Organization into distinct sections (introduction, available equipment, values, and mission) fostering a natural top-to-bottom reading flow.
Technical prepress package
Certified 1:1 scale PDF files with crop marks, side bleeds, and strictly observed cassette mechanical allowances.
Practical benefits and field usage
The roll-up banners provided a lightweight, sturdy, and easily transportable display solution across the team's professional engagements.