Logo & visual identity — Maysam Event
Design of an illustrated logotype and warm brand identity for an event planning and wedding agency
Overview & Context
Maysam Event is an agency specializing in planning and decorating private celebrations, including weddings, engagements, birthdays, and family receptions. The project focused on creating a welcoming, polished, and festive visual identity to highlight the team's creativity and attention to detail for prospective couples and families.
Strategic Goal
To support the official launch of its activities and expand its client base, the agency needed a distinctive graphic identity. The objective was to standardize all communication touchpoints: business cards, estimates, planning sheets, guest stationery templates, and social media announcements.
Design objectives
Design a harmonious logotype pairing a celebratory symbolic illustration with elegant lettering, meeting precise technical requirements for reproduction on small items.
- • Drafting a stylized symbol evoking celebratory cakes and festivities, simplified to prevent ink bleed in print.
- • Selecting an elegant script typeface for the agency name paired with a clean sans-serif font for subtitles.
- • Formulating a gentle color palette combining pastel tones and warm accents.
- • Preparing horizontal and vertical lockups to fit varied formats such as invitations, headers, and gift tags.
The finalized brand identity
A comprehensive logotype system featuring a balanced illustrated emblem, detailed color specifications, and ready-to-use templates for event stationery and digital communication.
Maysam illustrated logotype
A clean vector mark evoking celebratory spirit, paired with refined flowing typography.
Stationery templates
Templates for invitation cards, dinner menus, thank-you notes, and customized favor tags.
Graphic style guide
Summary guide detailing color values, recommended typography, and clear space rules.
Benefits for the agency
The new graphic identity enabled Maysam Event to professionalize all interactions with clients and vendors, delivering cohesive collateral from the initial inquiry.