Graphic design & brand identity 🏢 KF Design Invest ⏱️ 3 weeks 📅 2024

Logo & visual identity design — KF Design Invest

Design of a geometric logotype and refined visual identity for an interior architecture and design firm

Architecture d'intérieur
Activity
Space planning, renovation & decor
Logotype & charte
Deliverables
Geometric emblem, typography & variations
Lignes sobres
Aesthetic
Clean, balanced geometric construction
Plans & papeterie
Touchpoints
Plan title blocks, presentation decks & business cards

Overview & Context

KF Design Invest specializes in interior architecture, renovation, and bespoke layout design for residential and commercial spaces. The project focused on crafting a contemporary, structured visual identity to showcase the firm's professionalism across project proposals, layout plans, and administrative collateral.

Strategic Goal

The studio needed a refined brand signature to replace temporary graphics. The main goal was to present a consistent, professional image when delivering concept sketches, renovation estimates, and mood boards to homeowners and business clients.

Design objectives

Design a memorable geometric emblem incorporating the KF initials while ensuring flawless legibility across technical drawing title blocks, printed proposals, and digital screens.

  • • Design of a balanced geometric shield seamlessly combining the letters K and F.
  • • Selection of a modern sans-serif typeface ensuring effortless legibility.
  • • Definition of a restrained color scheme focused on deep black, mineral white, and muted tones.
  • • Creation of compact lockups optimized for document letterheads and plan title blocks.

The finalized brand identity

A geometric logotype with clean lines, paired with a brand style guide detailing application rules for technical documents and architectural presentations.

Logo

Geometric KF emblem

Precise vector linework ensuring crisp rendering at both large format and miniature scale.

Dossiers

Project & proposal templates

Clean layout systems for architectural proposals, material mood boards, and budget documents.

Papeterie

Business stationery

Minimalist business cards, letterheads, and matching digital email signatures.

Benefits for the studio

The new identity allowed KF Design Invest to elevate its client presentations and deliver architectural projects with flawless visual consistency.

100% vectoriel
Usable assets
certified formats for print, engraving, and technical drawings
Cartouche
Technical plans
compact lockup tailored for architectural floor plans